I have created and managed all the design concepts across all platforms for Biomel - which has become the UK’s fastest growing Dairy - Free probiotic.
“Love your gut” a proposition that I crafted for Biomel, formed the springboard for a powerful creative idea. It was a true labour of love involving, in depth research into global probiotic trends, regular meetings in Wholefoods, at the start of the project, to finesse the proposition and adjust the concept. I collaborated closely with the client, continually testing and fine-tuning our work against the competition on shelf in real-time, to get fast actionable results.
I created a visual language designed with social media in mind, to encourage click through and purchase, helping the brand work hard on-line as well as on shelf. Biomel has achieved national listings in Sainsbury’s, WholeFoods and Planet Organic. All in the space of 6 months.
An example of working with clients from start to finish and leading with a strong idea. Everything from strategy, design, copywriting, advertising and launch; as well as working closely with the printers and managing the selection of materials and finishes.
Biomel is achieving 1000% growth rate with over 2650 listings in the space of a couple of years.
Our client had ambitious plans to design a new watch brand, from scratch, for the Global Travel Retail market.
Everything was needed: brand creation, positioning, naming, brand identity, product design, packaging, sales materials, photography, manuals, warranty cards, point of sale and web look and feel. A full brand world.
The only stipulation: that it be firmly rooted in the heart of London.
We undertook a brand positioning and naming exercise looking for gaps in the market.
Shoreditch fit with the desire for a contemporary feel, underpinned by British craft and detailing. The district has a rich legacy in design: Clerkenwell for watchmaking, Hackney shoe-making and Brick Lane brewing. Shoreditch is where London’s history and the innovative worlds of modern art, design and technology come together.
Overseeing the whole design and branding process we liaised directly with the best watch manufacturers. Supplying them with technical drawings and pushed for the highest standards of production. Every detail of the range was designed by us right down to the union flag motif on the winding crown, the engraved Shoreditch triangle on the back and the stitch details on the straps. We managed all the prototyping and signed of production samples in collaboration with the client.
Shoreditch is not just another brand marque. It was designed in the district, under exacting standards and with a unique character to appeal to travellers world-wide.
Working with a marketing agency and Just Beauty we were asked to create a range of organic, natural, pure and ethically sourced beauty products.
Each product contains one key ingredient proven to treat specific skin problems. It was important to convey the brand was made from 100% natural and premium ingredients - a viable alternative to many mainstream brands.
Inspired by the gift of nature, our identity combines the love of natural ingredients distilled to their finest essence. For us simplicity and purity were key in creating a memorable shorthand for the brand to stand out on-shelf and on-line.
Teaming up with my brother Richard, who works out of LA with a background in the music and entertainment business, we created a brand for a new food concept.
With many family trips to Provence food has been a centrepiece of both our lives and, as sons of artists, mealtimes have always been a colourful array of local flavours and ingredients.
The mission for Entube was to help people experiment with creating delicious, healthy food and bring the beauty of colour to the table. With print and fine arts in mind, the traditional oil paint tube became an inspiration for the brand.
The Entube design reflects the craft and care of a product made from all natural ingredients. Designed to fit in Wholefoods and independent delis as well as online sales. It is an evolving design process to get the best results on shelf and on-line. A collaboration in design.
The project included brand identity, packaging design, illustration, copywriting, gifting and point of sale.
Entube was Speciality Food Finalist in the coveted SOFI Awards in 2016.
It all started on a market stall in Camden selling pancakes. The sauces were so popular that customers often asked were they could buy them, which led our client to seek our help in creating a brand.
Nojo, meaning farm in Japanese is an all natural, vegan and gluten free range of blended Japanese inspired sauces.
Primarily an identity and packaging brief we have a lot of fun collaborating with our client to create a wealth of ideas.
The end pack design being minimal required real attention to detail when going to print. We worked closely with the printers to ensure the best possible finish. After all design, like good food is an art form.
Z-Zoom - Frames to zero in on...
The global travel retail has boomed over the last 20 years, as travellers seek self-expression through pre-flight and onboard shopping channels.
With a legacy in global travel retail dating back to the 1990s our client continues to look for new innovations to bring to market. The key to their success is being journey-savvy. Products must be eye-catching, tap into current trends and above all be designed for quick purchase. Pick up and go, is what they do best.
Zero in on Z-Zoom, a new reading glasses collection that uses a collection of exciting frame designs to celebrate individual style and puts proper reading back into focus.
Z-Zoom, is committed to creating confidence, style and clear vision. Knowledge of the latest international eyewear trends has led to these alluring, lightweight frames that are also fashion accessories in their own right.
We were tasked with taking on board their values and creating the brand from scratch. Everything from brand positioning and naming, through to point of sale. An example of a full brand-world with a range of supporting design assets. A bold and eye-catching design with a strong and meaningful shorthand.
Founded in 1928, Colibri grew from humble origins in an East London workshop into a globally successful brand. But by the 1990s the brand’s fortunes had taken a turn. The present owners acquired the business in 2009 with the aim of recreating the brand as a holistic lifestyle business fit for the future.
Lassalle Studio was tasked with developing a new identity, range architecture, product and marketing strategy for the revamped brand, for which we brought together a cross-disciplinary team. We were moving Colibri from being an outdated lighter business to a full range accessory brand.
Our client wanted us to take care of the entire branding spectrum – managing design, creating the product itself and marketing to distributors and end customers.
We were keen to respect the brands heritage and liaised closely with the founder's family to unearth hidden secrets of the brand. Snippets of which helped us as we developed the brand story, guidelines and design philosophy – all centred on the Art Deco heritage of Colibri and its quirky Viennese founder Julius Lowenthal.
We refreshed the logo, modernising the type and simplifying the bird icon. We created copy, commissioned photography, drew up product specifications and coordinated with manufacturers in Italy, Spain and the Far East. We wrote copy, design brochures and websites. A huge undertaking across three product ranges. Done at speed and with an entrepreneurial spirit.
This was a totally unique project that went well beyond design.
Not only did we created new marketing materials, we even organised and managed a whirlwind of trade shows, retail visits and distributor meetings, listening to our customers' needs and issues in the run up to our launch and adapted our marketing accordingly.
The result has been a vastly improved relationship with buyers and an ongoing partnership based on supporting their needs at retail. Sales increased by 30% in the first 2 months alone. Colibri is once again a thriving brand.
Working with 3rd generation diamond dealers from Antwerp we were briefed to create an elegant, new jewellery brand. The family has workshops in India and Spain and were keen to grow into new online markets across Western Europe.
We collaborated with internationally renowned calligrapher Peter Horridge to create a memorable identity. Threading a necklace through the O of the wordmark to create a striking monogramed M that becomes a repeat pattern across packaging.
We worked with the client and Amazon to create the brand pages, and on-line marketing collateral which has seen it succeed across France, Germany, Italy, Spain and UK.
Our client is an international watch specialist. Selling and servicing rare timepieces. Inspired by motor racing and cars in general, he was keen to supply his clients with a unique courtesy watch, whilst waiting for yours to be repaired.
Together we worked on the concept. We both had a vision of creating something that reflected contemporary, cutting edge engineering. A unique replacement that you’d be proud to show off and talk about, that was credible and exclusive.
We worked on the creation of the idea, product design and manufacturer liaison through to brand identity, marketing material and photography.